Carrier leads their category and a significant part of its brand foundation has always been quiet  innovation. Our job was to reinforce to their dealers that Carrier literally engineers everything to the nth degree.
We not only created the logo, but created the Greenspeed name as well. It’s now become the gold (green) standard in HVAC.
Carrier talks about homeowners being comfortable in their rooms. We decided to take that up a degree.
  • PROJECT SCOPE