Craig Hendrix


Craig has a true passion for crafting compelling brands. He’s done it with TVs, hospitals, banks, refrigerators, heat pumps, spatulas, even lip care. Craig is especially driven to uncover fascinating insights into the experiences customers have with their favorite brands.

You may also find Craig tending to the agency’s financials, reading the latest John Grisham book (yes, he’s read every one), and keeping pace with the ever-changing ways to connect a brand and its story to its customer.

He’s the #1 fan of his two soccer-stud sons and enjoys long walks with his two beautiful girls–Cheryl his wife and Bailey his Golden Retriever.

  • Some favorite things
  • A body of work
  • Amazing TV shows

“Strategy is the art of outflanking your competition.”