Advertising’s our bread and butter. And don’t get us wrong – we love bread and butter. But sometimes you just get the craving for something different, such as product invention. We brought the #1 Oven Mitt idea to our client YouTheFan as a means to extend their brand into the kitchenware market. Much to our delight, they loved it. Together with YouTheFan we developed the mitt from sketch, to prototype to finished, patented product. I guess you could say our fingerprints are all over it.