Marc Backofen

MEDIA BUYER

With 30 years of experience in advertising, Marc brings deep expertise and a steady hand to media planning and buying. A proud Ball State graduate, he has spent a career helping brands connect with the right audiences at the right time. Known for a strategic mindset and collaborative approach, Marc thrives on finding smart, effective media solutions. Outside the office, you’ll likely find him on the golf course chasing a lower handicap. A devoted Purdue basketball fanatic, game days are non-negotiable. And when it’s time to unwind, Marc never says no to a good IPA.

 

  • Top 5 Golf Courses Played

    • Pebble Beach
      Ocean Course Kiawah Island
      Whistling Straights
      Erin Hills
      Plantation Course @ Kapalua
      Honorable mention: Spy Glass

  • Favorite Sporting Events Attended:

    • 2024 Final Four (Boiler Up)
      2016 World Series (Go Cubs!)
      2012 Masters (Bubba wins his first jacket)
      2006 AFC Championship Game (Colts finally break the glass ceiling)

  • Little known fact:

    • I was a one-time hand and foot model.

“Strategy is the art of outflanking your competition.”