When it comes to creating commercials that actually get noticed, sometimes the best move is to lean into a wildly unexpected visual. After all, who doesn’t love a good trip to the dentist? We took a familiar (and slightly dreaded) experience and added a little shot of humor. The result? A memorable story that drives home the message: Lake City Bank has the sharpest tools for your money. Because if you’re going to make an impression, you might as well make it unforgettable—no anesthesia required.