Challenged with developing a new name and identity for our client, we led them through a major rebrand that puts their customer at the center. IDNA Brands became YouTheFan!
Inspired by the team pride reflected in their products, YouTheFan’s new identity celebrates… well… you, the fan. No matter who you’re cheering for.

From product displays to trade show displays, we make sure YouTheFan gets your attention.

YouTheFan’s Facebook page is a key vehicle we utilize to connect the latest events back to the brand. Like when Butler’s cheering fans swarmed the court (and the team was fined $5K), we created a quick, relevant post to feature YouTheFan’s products.