Lake City Bank approached us with the desire to do a new TV campaign. We jumped right in, tackled all their marketing and created a stronger brand along the way.
We also re-designed their entire web site. No small feat considering they are a 4.2 billion dollar bank with countless customers all over. Given that more than half their customers use online banking, we made sure that the layout and experience overall worked in all platforms – desktop, tablet and mobile.
In researching their brand, we discovered Lake City Bank is the largest bank with 100% of their deposits invested in the state of Indiana. We took this and turned it into a logo and prominent brand icon to anchor the messaging.
